Jeep Cherokee Name Change. The CEO of Jeep's parent company now says he is open to ending the company's. Do you think Jeep will rename the Cherokee to eliminate confusion with the Grand Cherokee?
Last week, the chief executive for the parent company of Jeep signaled that it was open to granting the Cherokee Nation's request to change the name of its wildly popular SUV. Originally marketed as a variant of the Jeep Wagoneer, the Cherokee has evolved from a full-size SUV to one of the first compact SUVs and into its current generation as a crossover SUV. The Cherokee Nation wants Jeep to stop using its name as a brand, but the company has refused, writes Sheena C.
The CEO of Jeep's parent company now says he is open to ending the company's.
Jeep recently unveiled a redesigned version of the Car and Driver had asked Hoskin about the name after several other companies and sports teams announced changes to brand names and.
For the last few months, the company has been under increasing pressure to change the Cherokee name used for its vehicles. If the Cherokee Nation has a problem with the name, maybe the Cherokee Nation should change their name to something else. The Jeep® Cherokee is built for on & off-road adventures.